Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you’re joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don’t just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

Job Summary:

The Marketing Operations Manager plays a pivotal role in bridging strategic planning and technical execution for Caterpillar’s OnPoint initiative, which delivers personalized digital marketing at scale. This role ensures seamless execution of marketing automation, optimizes performance, and maintains compliance across regions.

The position will collaborate closely with business partners, dealers, and Salesforce Marketing Cloud teams, and may expand to cover Caterpillar-wide Marketing Automation operations. This role will be part of the Digital Marketing Enablement team, leading 3-6 individual contributors.